His name has always drawn to be a major attraction at the box office of any movie to certify hundreds of millions of dollars for production companies. Will Smith is the only actor till today, to have 10 consecutive films grossing over $150 million internationally.
But it appears, the former Fresh Prince of Bel Air star says it isn’t about meaningless blockbusters anymore but rather the art of it all. Will shared his stance on the new outlook with E! News whilst in Cannes:
“I had so much success that I started to taste global blood and my focus shifted from my artistry to winning. I wanted to win and be the biggest movie star, and what happened was there was a lag—around Wild Wild West time—I found myself promoting something because I wanted to win versus promoting something because I believed in it.”
He continued, “That smoke and mirrors in marketing is over. People are going to know really quickly and globally whether a product keeps its promises. Back in the ’80s and ’90s you had a piece of crap movie you put a trailer with a lot of explosions and it was Wednesday before people knew your movie was s–t…But now what happens is 10 minutes into the movie, people are tweeting, ‘This is s–t. Go see Vin Diesel.’”
He added, “My career has been strictly being able to sell my products globally, and it’s now in the hand of fans. I have to be in tune with their needs and not trick them into going to see Wild Wild West.”
He joked, “It’s funny to go sit in a meeting in Hollywood now. It’s a new idea that we have to make good movies. ‘Hmm, I never thought of that.’”
Well, its always good to see an actor appreciate that art needs to be perfected with passion rather than hitting the statistics of the box office!