It looks like Ranveer Singh has dived himself into trouble with People for the Ethical Treatment of Animals (PETA) for his latest advertisement advert for Rupa Frontline.
The actor is seen diving into an ocean to save a girl from a shark; he beats the shark expressing his masculinity.
PETA have raised questions over the advert and have decided to take the matter further by writing to Singh and the brand.
In a statement PETA India CEO, Poorva Joshipura said: “PETA will be writing to Rupa Frontline and Ranveer Singh to share our concerns on behalf of sharks and today’s socially aware youth.”
The animal rights organisation condemned the gesture of using an animal to woo a person.
Joshipura added: “By recruiting Ranveer Singh, Rupa Frontline is desperately trying to attract youth, but nothing shows how utterly out of touch with youngsters the company actually is than its depiction of cruelty to animals in its advertisement. There is nothing sexy about pretending to beat up an animal, and nothing that may disgust a girl more.
“The ‘ruthless killers’ in the human-shark relationship are actually the humans. Recent studies indicate that up to 73 million sharks are killed each year, mainly for their fins, which are put in soups and eaten mostly in Asia. India is the second largest shark fishing nation in the world.”
However, Mukesh Agarwal, whole-time director, Rupa & Co. Ltd. brand’s spokesperson, has spoken out stating the commercial did not have the intention to offend anyone and a disclaimer would be attached to the video soon.
In a statement Agarwal said: “This is to clarify that the shark shown in the latest Rupa commercial featuring Ranveer Singh is a rubber toy, no animal was used in the shoot. It is not our intention to hurt anyone’s sentiment. We will be adding a disclaimer to the ad to this effect.”
Watch the advert below: